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Once again, this year IBSA took part in one of the most eagerly awaited events in aesthetic medicine: IMCAS 2023. In the magnificent setting of the city of Paris, industry professionals from all over the world gathered to share new techniques and research in the fields of dermatology, aesthetic medicine, and surgery. The 24th edition was characterized by the presence of numerous authoritative speakers and a particularly rich program, which ranged from the latest strategies and techniques to the use of digital and social media as a means of being in contact with patients and understanding their needs to the best.