IBSA sets up IBSA Derma, the dermoaesthetic division that originated from an intuition: to put IBSA’s experience to work also in the field of aesthetic medicine.
The iconic PROFHILO® product line enters the market. It is the first time that IBSA’s patented NAHYCO® Hybrid technology is used.
The “Everyone is a Masterpiece” campaign, which defines the values of IBSA Derma and introduces its most fundamental message - to valorise the authentic beauty of every individual - is launched.
Today, IBSA Derma is present in more than 80 countries, confirmation of its worldwide standing. From Australia to Asia and Latin America, IBSA Derma presents its novel approach that meets cultural requirements and every person’s need to enhance his or her authenticity.
IBSA Derma renews its message with the new ‘Beauty Beyond Standards’ campaign. Where others see beauty standards, IBSA DERMA goes beyond, recognising and valuing the authentic beauty of each person.
IBSA Derma promotes a pioneering new approach to aesthetic medicine and a concept of authentic beauty.
A concept that does not change the status quo but rather aims to improve it. Authentic beauty is unique beauty, of every person, and as such it cannot be standardised, but it can be preserved.
It is the beauty that comes from within and emanates through the skin.
